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A practical, easy-to-follow approach to public relations--Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. KEY TOPICS: Apply public relations skills to the real world; Understand how to apply communication theories to public relations MARKET: For those interested in learning about public relations campaigns.
eBook details
- Title: Developing the Public Relations Campaign
- Author : Randy Bobbitt
- Release Date : *
- Genre: Books,Business & Money,Marketing & Sales
- Pages : * pages
- Size : * KB
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